How has Tiffany & Co Become the Darling of American High Society

Icons: Tiffany's Jewellery Stores:
 How has Tiffany & Co Become the Darling of American High Society

By: Susie Wilson

The sight of a Tiffany & Co little blue box is apt to set many a heart a flutter, but how has a shop founded in 1837 become such an iconic brand?
In September 1837, New York was first introduced to the stationary and fancy goods store Tiffany & Young, established by Charles Lewis Tiffany and John B. Young. It was renamed Tiffany & Co in 1853. The store made history by being one of the first to have non-negotiable prices for each item. It was at this time that the aqua blue colour, still used today, was chosen for all packaging.

Throughout history, Tiffany's have played a large part in setting industry standards. In 1851, Tiffany's became the first American company to use the 925/1000 standard for all of its silver. In 1907, Tiffany's chief gemmologist was instrumental in setting the measurement of "carat" as the weight standard for gems. In 1926 the United States also adopted Tiffany's standard of purity for the official standard of platinum.
In 1861 Tiffany's made its first big impact upon the media world as a presentation pitcher was commissioned for President Lincoln to commemorate his inauguration. He also presented a seed pearl bracelet to his wife. Tiffany's further ingratiated itself as the unofficial jeweller of the United States as it provided swords, flags and surgical instruments for the troops in the Civil War. In 1885, further establishing itself of the darling of the USA, they were commissioned to redesign the Great Seal of the United States of America. This can still be seen on the one dollar bill. A true American company through and through Tiffany's also designed the Super Bowl trophy in 1967 and in 2004 the NASCAR trophy.

By 1873 Tiffany goods were viewed by high society as forms of art and were displayed in a number of museums and galleries. This view continues to this day with collections by Elsa Peretti, Paloma Picasso and Frank Gehry.

In 1950 Tiffany's had its biggest boost in popularity as Truman Capote's Breakfast at Tiffany's was published. Tiffany's was shot to worldwide fame in 1961 when the film adaptation staring Audrey Hepburn was released. This film and its star became icons, as did Tiffany's.
It is because of its innovative designs, timeless classics and being the darling of high society that Tiffany's is a coveted iconic brand.