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Monday, June 6, 2011

how do you confidently market yourself as an independent professional in a way that builds your credibility and your prospect list?

So how do you confidently market yourself as an independent professional in a way that builds your credibility and your prospect list? Follow these tips to market yourself like an expert, even if you are just getting started.

1. Create a written plan for building your network and stick to it. Proper planning prevents poor performance – set your self up for a win by taking the time to make a conscious plan for how you will present your self to people in your new role.

2. Be proactive. If all you do is dream about the connections you”could” be making, you’ll miss the opportunities to actually make them. Thee faster you get out there and start letting people know about what you have to offer, the sooner you’ll begin to increase your revenue.

3. Exude confidence. You’ve probably heard the saying – “fake it till you make it.” When you’re confident, people tend to trust your professionalism more than someone who seems timid and unsure of himself. Present yourself with poise, professionalism, and ease. Always speak with confidence about your capabilities and how you can meet the needs of your client base.

4. Try different networking groups. Until you get the results you are looking for – test out different groups. Even if your part-time business is in the same field as your day job, your previous networking circles may not be a good fit.

5. Make networking events a priority. If an opportunity to attend a networking event fits your schedule take it. Even if it requires a financial investment*. Why?  It’s one of the best ways to find clients and make contacts that may hire you at a later date or recommend you to their colleagues.

* You may have to pay a fee to attend conventions or events, but they are often well worth the price. You’re paying to chat with a roomful of your target prospects. Even one new customer may enable you to earn back the cost and then some.

6. Be prepared. Always have a large stack of business cards and have your elevator pitch prepared about your new business venture. Sometimes, you’ll only get a few minutes to chat with potential clients. So leave a lasting impression by displaying professionalism and confidence.

7. Dress the part. First impressions are everything and that means looking the part. Find out the proper dress code for the networking events you attend. It’s better to be overdressed than underdressed, but you’ll feel silly sitting in a room full of people in cardigans and khakis while you’re decked out in a business suit and heels.

Here’s a tip: Search online photo sharing sites like Flickr for pictures posted by people that have attended the event you are interested in. This way, you’ll see firsthand what the regular attendees deem to be appropriate attire.

The success of your business is directly related to how well you are able to build a network who knows about you and knows what you can do. Networking will become an ongoing activity that should be strategically planned in order to find the right connections. The more confident  you are in  presenting yourself as  a business owner or independent professional, the easier it will be for you position yourself as an expert, make a name for yourself in the local community, and develop a healthy pool of prospective clients.




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